Grower direct
Fewer layers between trusted South African growers and retail partners.
South Africa North America
Remarkable fruit.
A shorter path to retail.
Fresh Flavor brings growers and retailers closer through focused programs, consistent quality, and the growing Table Mountain brand.
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Table
Mountain
Our approach
Closer to the grower.
Clearer for the retailer.
We import fresh produce from South Africa into the North American market, building direct relationships that keep attention where it belongs: on the fruit, the program, and the people behind both.
Quality focused
Fruit selected and handled with consistency at the center of every program.
Retail minded
Responsive partnerships shaped around retail needs and long-term growth.
From origin to retail
Three stories.
One remarkable origin.
Follow the fruit from South African farms to North American retail, with Cape Town and Table Mountain in view.
01
Table grapes
Vineyard to retail
02
Stone fruit
Orchard to retail
03
Cape Town & Table Mountain
Origin in view
What we bring
Fresh from the southern sun.
Four focused categories, sourced with care and built for retail.
Grapes
Seedless green and red table varieties, packed for firmness and sweetness across a long shelf life.
Peak sales Jan - MayPlums
Deep-colored, richly flavored plums bred for a balance of sweetness and gentle tartness.
Peak sales Jan - MayNectarines
Smooth-skinned stone fruit selected for aromatic sweetness and dependable size grading.
Peak sales Jan - MayCherry plums
A specialty, low-stone interspecific variety prized for snackable size and intense flavor.
Peak sales Jan - May
The brand
A name rooted in origin.
Table Mountain is our promise made visible: South African provenance, fruit-forward quality, and a confident retail presence. We are building the brand category by category, relationship by relationship.
Build a program with usMake contact
Let’s talk fruit.
Tell us what you are planning, which categories matter, and where we can help. We will take it from there.
South African growers
North American retail